Graphic Design 2: Branding
(PV083) Graphic Design 2 (2021-2024)
Institution: Faculty of Informatics, Masaryk University
Branding Excercise – Brief 1: Czech Republic Brand
Students focused on designing a comprehensive branding strategy for their home country’s Tourism Board, specifically the Czech Republic or Slovakia. The aim is to create an effective visual identity and tagline that resonates with potential tourists, including those from regions like China, Latin America, and the Middle East. The project involves applying this branding across various platforms such as websites, social media, packaging, and corporate stationery to attract international visitors and maximize tourism potential.
Branding Excercise – Brief 2: Historical Person
Throughout this semester-long project, students transition their attention towards branding a historical figure hailing from the 21st century. The primary objective revolves around developing a comprehensive branding strategy, encompassing visual identity, taglines, and graphic elements that strike a chord with today’s audience. The project entails the application of this branding strategy across diverse platforms, including websites, social media, packaging, and corporate materials.
