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I have 15 years of professional experience in the field of Graphic Design in areas that include branding, editorial design, digital illustration, photography production and art direction. Along with a BFA in Graphic Design from Colegiatura Colombiana and a Master of Fine Arts in Visual Communication Design from Kent State University, I hold diplomas in Art Direction from Aula Creativa in Madrid (Spain), Photography and Journalism from Asian Academy of Film and Television in New Delhi (India). I have wide experience in working across multiple fields of the creative practice: from Art Directing teams of designers and creatives, to the development of concepts and ideas for new and prospective projects. I am comfortable managing groups of designers, assigning tasks and overlooking the development of an idea. I love becoming involved –and getting my hands dirty– in the different steps of design; from ideation to execution, and from making mistakes to finding the right solutions. I believe design is not just making something but providing strategies, developing systems, and using iterative tools in a creative way as part of problem solving.

I also have 14 years of teaching experience; as adjunct at the departments of Fashion Design, Graphic Design and Advertising at Colegiatura Colombiana in Medellin (Colombia), as graduate assistant and adjunct in the Visual Communication Design program at Kent State University in Kent, Ohio (US), and as assistant professor in the programs of Graphic Design, Multimedia Design and Visual Arts at the College of Arts and Creative Enterprises of Zayed University in Dubai (UAE). I am currently a Part-time visiting Lecturer in the Interactive Media and Communication Design programs of the School of Design at Hong Kong Polytechnic University (on site) and in the Design program at Colegiatura Colombiana in Colombia (remote).

I am a creative thinker, a problem solver, and a team working Designer. My interests include concept development, new technologies and interaction design, with particular passion for digital and physical storytelling. At the moment, I am a Ph.D. candidate in the doctoral program in Design from the School of Design at the Hong Kong Polytechnic University with a practice-led research entitled Experiencing Stories Through Artifacts: An Authoring Model for Tangible Narratives.

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